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If you want to increase your visibility on Pinterest and ultimately, the amount of traffic to your website using a fun and simple technique, Pinterest video pins are definitely something you’re going to want to try out!
Increase Your Visibility with Pinterest Video Pins
Pinterest video pins have been around for some time now, but just recently, I began experimenting with them and seeing how I could use them in addition to my normal Pinterest marketing strategy. Believe me when I tell you – the results have been pretty impressive! So impressive, that I really want to share with you exactly how to do make them using Canva, a simple design software.
You’ll be amazed at how simple it is to create a video pin – yet how powerful they’ll be for your account.
What to Expect With Pinterest Video Pins
Video pins are often shown at the top of the feed before regular pins. It’s like Pinterest is rewarding those pins more than others. This means that your content will be seen FIRST, before all of the other pins in the feed.
They’re WAY more eye-catching than static images. This means it’s easier for you to catch the attention of your dream viewers who are browsing Pinterest.
They stand out from traditional pin images. There are over 200 billion pins and your viewers are being bombarded with all kinds of images. But a video pin… those are different. You can expect more engagement, clicks, and traffic to your website when you start creating and pinning video pins.
Pinterest video pins give you the opportunity to share and connect more with your viewers! If you can show a process or a step by step system in a video on your Pinterest pin, this is pure GOLD!
So my question is… How can you pass up on this opportunity to stand out more on Pinterest?
While we’re on the topic of standing out on Pinterest, and before you go ANY further you’re going to want to sign up for my brand new (and totally free!) on-demand workshop, The 5-Part Pinterest Pin Design Formula
You’re going to learn SO MUCH, includeing:
- The basics of Pinterest pin design
- How to increase your recognition and visibility
- Designing the PERFECT Pinterest pin
- Tips for standing out and looking unique in the feed
- How to save massive time creating pins
It’s going to will you on the fast track to creating beautiful pins that actually convert into real website traffic. And the BEST part is, is that you can watch it right now! (No waiting for a specific time that you can’t commit to.)
Alright, back to the video pins!
How to Create a Pinterest Video Pin
You’ll be amazed at how surprisingly simple it is you create a video pin, especially if you have a go-to set of pin templates that you can start with. Adding a video is just like adding an image to a pin, but you’ll just have to export it as a video instead of a .png or .jpg to make sure the movement is there.
First, you’ll need to have a Canva account. You can go for the free one, but I really find the pro version of Canva to be incredibly worth the cost.
Next, you’ll need some content to promote. This could be your latest blog post, an old blog post that needs some new pins, or a pin that leads directly to a landing page to collect email addresses.
And, you’ll, of course, need some video footage.
Canva has some free video footage that is already available in their video library, but there are multiple other ways to get your video into Canva and onto your Pinterest pin.
Watch the Video to See How to Create Pinterest Video Pins
As I showed you in the video, Canva has tons of videos available on their platform, but you can also upload your own, snag them from Facebook, or even YouTube. It’s up to you!
Pinterest Video Pin Specs
- Pinterest video pins can be anywhere from 4 seconds to 15 minutes. I personally recommend using videos that are around 1-2 minutes, so the viewer clicks your pin and visits your website to see the full video.
- You’ll want to export your video pins as .mp4s (as shown in the video) and Canva makes that a one-click option.
- I create video pins at the standard Pinterest pin size, 600 x 900 px.
- A video pin you export out of Canva may include sound, but when it is uploaded to Pinterest, no sound will be present.
As you can see, they are not much different than a pin with a static image. You’ll still want to follow all of the basic pin design rules, avoid the common pin design mistakes.
Don’t forget to infuse your pins with your visual branding, (fonts, colors, images, styles etc.) include a catchy headline as an overlay or complimentary to your image and make sure it’s clear and readable.
How to Upload your Video Pin to Pinterest
This process is much like uploading a normal pin, but there is an approval process that your video pin will have to go through.
All you have to do is upload your pin directly to Pinterest and viola! Your video pin will be out into the world before you know it. You can also upload video pins to your website and then pin them to your account from there.
If you’re using Tailwind to schedule your pins, upload the video pin as you would a normal pin. Tailwind makes scheduling Pinterest pins super easy and it can really save you time if you are serious about using Pinterest to market your online business and pinning lots of those fresh pins that Pinterest loves!
Video Pins are a Must Try!
If you want to increase your visibility on Pinterest and ultimately, the amount of traffic to your website using a fun and simple technique, Pinterest video pins are definitely something you’re going to want to try out!
They don’t have to be overcomplicated and you don’t have to be a tech or design whiz to create some really cool video pins!
I can’t wait to see what you create, and don’t forget to sign up for my free ON DEMAND Pin Design Workshop, The 5-Part Pin Design Formula!
